Description D Score

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Proprietary evaluation · 5 variables

Description D Score

The description is the space most channels neglect. The D Score evaluates five variables and combines them into a number that tells you what to change first, read on a scale from ineffective to strong description.

The 5 variables

R

Initial relevance

How well the first lines explain the video and connect with the thumbnail and the title.

K

Keyword match

Coherent presence of the title's keywords, without stuffing the text.

S

Structure

Visual order: paragraphs, timestamps, separators and well-organized links.

E

Engagement

Calls to action: subscribing, your own links and an invitation to join the conversation.

C

Useful context

Credits, resources and extra information that add value for people already watching.

Optional per asset

The D Score is calculated when you share the video's description. It doesn't change the ELM Score or the Clickability Index: it is an independent reading of a part of the video that almost always gets left for last.

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