You only need the thumbnail image (JPG or PNG) and the video title. The description is optional but recommended to get the full D Score. Everything is sent by email to contacto@thumbiq.io — no forms or external platforms.
Yes. The ELM model and the Clickability Index are visual and structural variables that apply to any niche: sports, finance, technology, entertainment, education. The system doesn't depend on the video's topic, but on how the thumbnail is composed.
Most services give you visual feedback based on opinion or personal experience. thumbiq applies the ELM model by Koh & Cui (2022) — a published academic framework with regression coefficients — and complements it with proprietary indices for clickability, title and description. Every recommendation comes with a measurable reason, not a hunch.
The system detects the Content Mode automatically — object as protagonist, editorial content, or atmosphere/location — and recalibrates how each dimension is read (for example, "recognizable figure" becomes "recognizable object" or "recognizable place" depending on the format). The model's penalty for having no person is structural to the format, not a design mistake, and it is compared against your channel's record for that same type of content.
It's an editorial, qualitative metric that evaluates the creative device behind the thumbnail — the metaphor, wink or reference chosen — not its technical attributes. It measures two axes: how far the connection is from the obvious (Conceptual distance) and how quickly it is understood without explanation (Clarity of the connection). It is reported only when the asset uses an identifiable creative device, and it does not change the ELM Score or the Clickability Index.
If you have questions about the process, the deliverables or how the model works, here are the most common answers. If you can't find what you're looking for, write to us directly.